Today’s talented employees make real choices before they join an organisation. Having a strong employer brand can be one reason why a talented person might consider your organisation in the first place. However, creating the brand is not enough.

People want to work for a company that they respect, organizations that take employee relations seriously will be seeking to engage the hearts and minds of their employees and seeking to attune their dreams with the organization. This attunement should be demonstrated through the way an organization recruits, develops, rewards and retains individual employees.  read more »

In today’s ‘new world of work’, new rules apply. Gen Y is throwing its weight about – and resistance is futile. Their older colleagues are catching on and shrewd employers are paying attention.

Today’s business world is characterised not just by dire skill shortages, but also a shift in the priorities of employees. Those who are known as ‘Generation Y’ (born 1978-1998) demand more from their employers than their predecessors. Flatter hierarchies, sophisticated technology and strong values are driving changes in how employers successfully attract and retain good people – of all generations.

It’s not that Gen Y has a monopoly on the new order, simply that we’re the first people who’ve never known otherwise. Generation X talked about work/life balance as though it meant working fewer hours. We believe there is a complete blurring of lines between work and play, being constantly connected means we can ‘work’ at all times of day. Work used to be somewhere you went. Now it’s something you do. Employers need to sit up and take notice.’  read more »